Privacy Policy

Last updated: 31 August 2026

This Privacy Policy explains how MV TYRES LTD (“MV Tyres”, “we”, “us” or “our”) collects, uses and protects personal information when you use mvtyres.com, place an order, contact us, create an account or otherwise interact with our services.

1. Who is responsible for your information?

MV TYRES LTD is the controller of personal information described in this policy. We are a company registered in Scotland under company number SC836467.

2. Information we may collect

• Identity and contact details, including your name, billing and delivery address, email address and telephone number.
• Account details and information you provide when creating or using an account.
• Order information, including products purchased, delivery choices, refunds and customer service history.
• Vehicle information that you provide to help identify compatible tyres, such as registration number, make, model or tyre size.
• Payment-related information. Card or wallet credentials are processed by our payment providers; we do not need to store full card details in plain text on this website.
• Technical information such as IP address, device/browser information, cookie identifiers and website activity.
• Messages and correspondence sent to us.

3. How we use personal information

We use personal information to operate the website, provide tyre search and fitment functionality, process and fulfil orders, take and reconcile payments, arrange delivery or fitting, manage accounts, provide customer support, prevent fraud and misuse, maintain security, comply with legal and accounting obligations, improve our services and, where permitted, communicate relevant service or marketing information.

4. Our lawful bases

Depending on the activity, we process information because it is necessary to perform a contract with you or take steps at your request, because we must comply with a legal obligation, because we have a legitimate business interest that is not overridden by your rights, or because you have given consent where consent is required.

5. Payments

Online payments may be processed by third-party payment providers integrated with WooCommerce, including Stripe where enabled. Payment providers process payment information under their own privacy and security arrangements. MV Tyres receives transaction and status information required to manage your order, refunds and accounting.

6. Suppliers, delivery, fitting and service providers

We may share the minimum information necessary with suppliers, fulfilment providers, couriers, fitting partners, hosting and cloud providers, payment providers, website and IT service providers, professional advisers and other processors or partners involved in delivering our services. We do not sell personal information to advertisers.

7. International transfers

Some technology or service providers may process information outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, we use an appropriate transfer mechanism or rely on another lawful basis recognised under UK data protection law.

8. How long we keep information

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including order fulfilment, customer service, fraud prevention, tax, accounting and legal requirements. Different categories of information may therefore have different retention periods.

9. Cookies and similar technologies

Our website may use essential cookies needed for features such as basket, checkout, account sessions and security. We may also use analytics or other non-essential technologies where permitted. Where consent is legally required for non-essential cookies, they should only be used in accordance with the choices presented to you.

10. Security

We use technical and organisational measures intended to protect personal information, including HTTPS encryption for the website, access controls and reputable infrastructure and payment services. No internet service can guarantee absolute security.

11. Your UK data protection rights

Subject to applicable law, you may have rights to request access to your personal information, correction of inaccurate information, deletion, restriction of processing, data portability, and to object to certain processing. Where processing is based on consent, you may withdraw that consent without affecting processing carried out before withdrawal.

To exercise a privacy right, email admin@mvtyres.com. We may need to verify your identity before acting on a request.

12. Complaints

Please contact us first if you have a privacy concern so that we can investigate it. You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO).

13. Changes to this policy

We may update this policy when our services, providers or legal obligations change. The current version will be published on this page with the latest update date.

14. Contact us

MV TYRES LTD
Unit 17 Flemington Industrial Park
Motherwell, Scotland
ML1 2NT
Company number SC836467
Email: admin@mvtyres.com